Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Video

Product Management Conference

Artificial Intelligence (AI) & Machine Learning (ML)

From first click to Aha: How AI is rewriting user onboarding - Nichole Mace at INDUSTRY 2025 (Pendo)

Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Building Product Teams

Breaking down misconceptions to create healthier teams by Adrian Howard

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

San Francisco

Modern-day leadership by Janice Fraser

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Launch

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Design

User Experience (UX)

Nir Eyal – Building habit-forming products

Dave Wascha – Inside the mind of the product manager

Kathy Sierra – Building badass users

<a href="http://uk.linkedin.com/pub/eve-kekeh/5b/369/a15">Eve Kekeh</a> is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at <a href="https://www.mindtheproduct.com/">Mind the Product</a> and  <a href="https://www.prodpad.com/">ProdPad</a>.

Video

Nir Eyal – Building habit-forming products

Dave Wascha – Inside the mind of the product manager

Kathy Sierra – Building badass users

Video: Analytics for Non-Retail Environments

Making Data Actionable by Matthew Curry

Thanks for making #mtpcon bigger and better than ever

Video: Changing a Global Product Culture

Video: Pursuit of Product Happiness

Video: Product at the Heart of Change

Video: Managing a Product Portfolio

Video: Guide to Roadmapping

Video: Effective Prioritisation of Product Changes