Alec Cochrane joined ProductTank London's August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries.
In this video, Alec (@whencanistop) shares case studies from his career to show how analytics can be used in environments where there's no transactional outcome.
