Nir Eyal – Building habit-forming products "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2014 True Habit, Mind the Product 2014, Nir Eyal, Video, Mind the Product Mind the Product Ltd 86 Nir Eyal Product Management 0.344

Nir Eyal – Building habit-forming products


Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive?

Nir argues that it’s a hook that consists of a chain of events: a trigger, an action, a reward and an investment. In this talk he breaks down the four elements and explains how to use this knowledge of how habits are formed to create great products.