Video: Making Data Actionable "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs September 09 2014 True Data Analysis, London, ProductTank, Mind the Product Mind the Product Ltd 82 Product Management 0.328

Video: Making Data Actionable

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ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable.

Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through too many KPIs and metrics, and instead advises us to drill down to the emotions and reasoning behind the data.

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