Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Video

Product Management Conference

Artificial Intelligence (AI) & Machine Learning (ML)

From first click to Aha: How AI is rewriting user onboarding - Nichole Mace at INDUSTRY 2025 (Pendo)

Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Building Product Teams

Breaking down misconceptions to create healthier teams by Adrian Howard

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

San Francisco

Modern-day leadership by Janice Fraser

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Launch

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Being a problem solver by heart and product manager by trade, Thomas has experience discovering, validating and developing digital products. Employing a hypothesis-driven approach, he takes feature or product ideas from conceptualisation to realisation by applying lean & user-centered methods. Currently he is a Senior Growth Product Manager at Personio, a holistic HR software for companies from 10 - 2000 employees. Previously he led Sign up for DAZN, the worlds leading OTT sports streaming provider. Prior he worked with German tech consultancy inovex in their internal incubator, after gaining experience as Product Manager at insurtech GetSafe and ticketing provider CTS Eventim. During the inaugural MTP Engage Hamburg he enjoyed the sense of community so much that he decided to co-found ProductTank Karlsruhe shortly afterwards – and after moving to Amsterdam has joined ProductTank Amsterdam as organiser.

Thomas Leitermann

Emma is a senior product manager at Echo, a digital pharmacy. With over 7 years of product experience, she's worked in health, charity, fashion and retail. Emma has a passion for finding the ever-so-delicate balance between users, technology, ethics, and business. Emma grew up in the USA, studied in New Zealand and calls London home, for now.

Emma K. Wells

Hypothesis and Testing

Software Experience Management

How to Pick the Right Tools for your Experiments by Thomas Leitermann

George Fletcher is a Senior Product Manager that has been working in product for over a decade.  A passionate product manager promoting lean product management, rapid prototyping and the adoption of design sprints throughout the businesses he's worked for.  Having built successful products in a variety of different industries George has found a home in the acceleration and incubation hubs in larger corporate environments helping transform mindsets and processes towards lean, digital thinking.

George Fletcher

Data Driven Product Management

Community Post

They're Just Fancy Averages by Ben Fields

Emily brings nearly 15 years of product management experience to her role as Managing Director for Mind the Product. While she has worked across a variety of industries, she will always have a soft spot for the travel industry where she spent most of her early career building software for airlines and developing a leading consumer travel app, TripCase. Emily is passionate about the craft of product management and loves talking about new ways to make products people love.

Emily Tate

Product Management Skills

Platform Management by Brandon Chu

Sonja Mewes is founder and consultant for digital strategy and OKRs at Beautiful Future. She works with organizations during their implementation and development of individual OKR systems. Sonja fell in love with OKR after over 15 years of traditional management experiences.

Sonja Mewes

Enabling Outcome-Oriented Product Organisations Through OKRs by Sonja Mewes

I've been navigating the twists and turns of the publishing industry for the past 8 years, working in Product and Innovation roles for both small and large companies. I'm currently at BSI working in the Labs team, generating ideas and designing experiments to test my hypotheses. I have many thoughts, a lot of them are about puppies and/or cheese. But also I have some stuff to say about Product too.

Rachel Nurse

Product Management Characteristics

Stakeholder Management

The Mindset of Empowerment by Laura Scanga

Valerie enjoys working as a Brand Marketing Operations Manager at Google. Prior she held various lead marketing, and consulting roles focused on women in action sports. Additionally, she held positions as a Marketing Project Manager at MiresBall brand design agency, and in Product Marketing at Spy Optic Eyewear. Valerie has a BA in Communications, Advertising emphasis, Marketing minor from San Diego State University, and is PMP certified. She is a volunteer at Mind the Product, City Surf Project in San Francisco, and sits on the board for Women’s Skateboarding Alliance.

Valerie Gee

Helping Product Managers to Let Go by Michael Sippey

Product Management Community

Banish your inner critic by Denise Jacobs

Patrick currently is part of the leadership team and Head of Product at eSailors Ltd., a technology and software provider from Hamburg. Before that, he worked almost two years as freelance product consultant with startups as well as established tech-companies.
He also spent over five years as Director Product Management at XING and successfully helped to build and manage engaging product solutions on the B2C as well as on the B2B side. Before joining XING, he co-founded and managed eparo GmbH – still one of Germany`s leading UX consulting &amp; usability testing companies.

Patrick Roelofs

What do you Need to be an Outstanding Product Manager by Patrick Roelofs

Senior Product Manager at Signal AI, Jeff Pole is a resourceful and adaptable product leader with a focus on AI-powered decision making, and a proven ability to deliver complex product goals and lead multi-faceted product teams. Interested in management, futurology, and design thinking.

Jeff Pole

Prioritisation

Product Development Process

Product Management

How to Start a Bank from Scratch by Megan Caywood

Mirkka works as Culture Advisory Lead at Futurice, a Finland-based digital services consultancy. She has an extensive background in building successful digital services for clients in various different fields, and helping them grow their business.  Before working at Futurice and other digital agencies, Mirkka worked for over decade at Nokia, ensuring the UX of their mobile devices were globally loved. She knows from experience that it takes empathy, inquisitiveness and iteration to build digital products and services that people will fall in love with. Mirkka has a degree in administrative and social sciences from the University of Tampere, and is currently working on her PhD around digital transformation and its effects on psychological safety in the Finnish context.

Mirkka Lansisalo

How to Fall Out of Love With Your Own Idea by Mirkka Lansisalo

As an international product leader, I look to inspire young product people and help companies grow their innovation initiatives. I have been working in tech for 12+ years, of which a decade in product management in Amsterdam, Berlin, and Paris. In 2019 I spoke at MTP Engage Hamburg and I regularly contribute to events as an attendee or speaker. As a servant leader at Hotjar, I strive to empower my teams, mentor and coach individuals, and nurture talent. My long-term goal is to promote radical transparency in technology towards data privacy to improve people’s lives. In my previous role at Spideo I worked with Enterprise customers, large telco operators, to build out their personalization strategies using our API-based solutions. Before joining Spideo on the B2B side, I led the product development of "Flow" on music streaming service Deezer, reaching >14 million subscribers globally, and implemented new engagement features on Viacom’s video-driven websites in Berlin (B2C). In 2019 I was elected as one of The Inspiring Fifty Netherlands, an initiative that aims to increase diversity in technology by making female role models more visible.

Elize Bosker

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.