Platform Management by Brandon Chu "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True #mtpcon san francisco, platform product management, Prioritised Members' Content, product management, Product Management Skills, Video, Mind the Product Mind the Product Ltd 1263 Product Management 5.052

Platform Management by Brandon Chu

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At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms. In this talk he shares what platforms can mean for our product strategies, and what his team learned as they discovered how to build a platform at Shopify.

What are Platforms?

“Platform” is one of the most ambiguous terms in tech, so Brandon begins with his definition of a platform, particularly in contrast to “products”. A product is building something to ship to customers, a platform is building a place where other builders or creators can build things to ship to customers. And while that seems like a small distinction, when you’re building platforms, you aren’t able to control what the end user sees – you’re only able to control who you let build on your system.

There are three main types of platform:

  • Developer platforms – these ar…

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