How to Influence the Business by David J Bland "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True #mtpcon san francisco, experiments, Lean Startup, Prioritised Members' Content, product management, Video, Mind the Product Mind the Product Ltd 686 Product Management 2.744

How to Influence the Business by David J Bland


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In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments.

David talks about products that people loved and that have now disappeared from the shelves. He gives the example of Clearly Canadian, a popular flavored sparkling water, widely available in the 90s, which now is nowhere to be found. Why did it fail?  David shares three key product themes and the questions that the themes aim to answer which have an impact on product failure or success.

Product managers should evaluate if their products are:

  1. Desirable – Do they?
  2. Viable – Should we?
  3. Feasible – Can we?

With strong evidence and appropriate feedback, product managers can help to solve product problems by validating the assumptions of desirability, viability, and feasibility.

Two Models of Thinki…

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