In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments.
David talks about products that people loved and that have now disappeared from the shelves. He gives the example of Clearly Canadian, a popular flavored sparkling water, widely available in the 90s, which now is nowhere to be found. Why did it fail? David shares three key product themes and the questions that the themes aim to answer which have an impact on product failure or success.
Product managers should evaluate if their products are:
- Desirable – Do they?
- Viable – Should we?
- Feasible – Can we?
With strong evidence and appropriate feedback, product managers can help to solve product problems by validating the assumptions of desirability, viability, and feasibility.