Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Video

Product Management Conference

Artificial Intelligence (AI) & Machine Learning (ML)

From first click to Aha: How AI is rewriting user onboarding - Nichole Mace at INDUSTRY 2025 (Pendo)

Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Building Product Teams

Breaking down misconceptions to create healthier teams by Adrian Howard

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

San Francisco

Modern-day leadership by Janice Fraser

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Launch

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.

Annie Witcombe

Community Post

Product Management Skills

Managing Conflicts Effectively by Parul Goel

Tobias Freudenreich is a seasoned product leader with over 20 years of experience in the digital industry. Today, as an independent product leadership coach and consultant, he helps product people and their organizations to continuously grow and to develop successful products. Alongside his work, he is also co-organiser of ProductTank Hamburg, co-moderator of the Product at Heart conference and host of the German podcast series Produktmenschen.

Tobias is located in Hamburg, Germany.

Tobias Freudenreich

Product Management Characteristics

Can Product Culture Save Media? by Anita Zielina

Product Management Community

Lessons From the Little Blue Book by Joff Redfern

Senior digital product manager at Manchester City Football Club with extensive experience of web, mobile, broadcast and OTT application development. Special interest in developing platforms and delivery of complimentary content across a variety of screens. In 2011, I brought ProductTank to Manchester and have been organising events for Product Managers in the city ever since.

Graeme Goulden

Digital Transformation

Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Nicola Edwards is a Product Manager at Arcus Global, an award winning social enterprise responsible for creating SaaS programs and mobile apps in the cloud for local councils across the UK. 
Throughout her career Nicola has worked exclusively with national charities, Government and third sector organisations to develop a range of new products: from online courses, job applications and even an app to help farmers in Africa, to helping local councils monitor and licence private sector housing.
Nicola recently completed a Creative Writing diploma at Cambridge University, and writes in her spare time.

Nicola Edwards

ProductTank, the Black Mirror Edition by Amie-Rose Long

Startup Product Management

From Start-up to Scale-up by Thor Mitchell

Freelance Product Coach based in Berlin. For more info: www.shaunrussell.me

Shaun Russell

Make Great Products by Mastering Conflict and Communication by Shaun Russell

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Product Management Process

Product is Hard by Marty Cagan

Adam is the Co-founder of Rove, a B2B SaaS business transforming international trade for consumer brands. With over 15 years of experience in Product Management, he specialises in shaping product strategies and scaling teams to deliver impactful results. As a Fractional CPO and Advisor, Adam works with businesses to unlock growth through strong product leadership and emerging technologies. A Mind the Product trainer for the past 7 years, he has coached product leaders and managers across the UK, Europe, and the US, helping product people build products customers love.

Adam Warburton

Negotiate Like a Pro(duct Manager) by Garry Prior

Product Management Career

Treat your career like you treat your products by Adam Warburton

Product Development Process

Internal Product Development at the Financial Times by Claire Parker

Petra Wille is an independent product management consultant and product discovery coach. She loves to help her customers build products and teams from scratch. Alongside her freelance work, Petra co-organizes and curates MTP Engage Hamburg and is always waiting for some windy days: she's a huge kite-surfing enthusiast.