Product Roadmap
A product roadmap is a strategic communication tool. Its purpose is to show your team and other stakeholders what your product vision is and how it breaks down into product strategy and the product development initiatives needed to achieve that strategy. A product roadmap is not a gantt chart, and it’s not a device for showing off every last detailed feature in your development plan – instead a product roadmap should focus on high level themes aligned around customer outcomes.
LATEST POSTS
The Roadmap Dilemma: When to Grow, When to Learn
All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. In Lean methodologies, you build an MVP to collect user feedback and confirm your hypotheses, or you learn from your mistakes and pivot. Reducing uncertainty, therefore, comes as a result of learning cycles, and will […]
The Parable of Frank de Boer - Evolution, not Revolution in Building Product Teams
The Parable On June 26, 2017, English football team Crystal Palace enthusiastically announced the appointment of the great Dutch defender Frank de Boer as its new manager. Admittedly he was joining after a disappointing spell in Italy, but his success with the Dutch champions, Ajax, with whom he won the Champions League four consecutive times, […]
Turn Your Release Notes Into a Content Marketing Machine
If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. This could be in the form of a blog post or as a notification within the UI. But it doesn’t have to stop there. Spending a bit more effort on the process can help […]
How to Survive the Hardest Part of Product Management by Janna Bastow
There is probably one part of the product management job we can all agree is the hardest – people. People are unpredictable, they have strong opinions and unconscious biases. Many people in your organisation have more power than you, yet they are wrong just as often. In this illuminating talk from Mind the Product San […]
Experiments in roadmapping at GOV.UK
Roadmaps can be a powerful tool to communicate the vision for a product’s development, unite teams of makers around common goals and let stakeholders know (roughly) when they can expect the improvements they care about. That’s why everyone loves a good roadmap. But getting them right is hard. Roadmaps are born of all sorts of […]