Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management Conference

How the NHS innovates while saving lives - Ben Cook at #mtpcon London 2026

Everything has changed, except for the fundamentals of positioning — April Dunford at #mtpcon London 2026

Building AI products at scale (Google DeepMind) vs early stage (Evens Foundation)

What is a product creator, anyway? - Christian Idiodi at #mtpcon London 2026

Communication

Mastering the art of communication as a PM: Sahil Jain at INDUSTRY 2025

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Process

Video

Scaling Product Teams: In Defense of Process by Spectra (Adaora) Asala

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Product Optimisation

Tech and the New Normal by Benedict Evans

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Watch the #mtpcon Digital 2020 Keynotes

#mtpcon Digital (Autumn): Day 2 Highlights

#mtpcon Digital (Autumn): Day 1 Highlights

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Digital Transformation

Product Leadership