Thinking Outside the Product Box by Jimena Almendares "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs April 04 2021 True #Mtpcon, #Mtpcon2, Diversity, MTP Leader Members' Content, mtpcon digital, Prioritised Members' Content, Mind the Product Mind the Product Ltd 602 Product Management 2.408

Thinking Outside the Product Box by Jimena Almendares


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In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries.

Watch the video to see her talk in full. Or read on for an overview of her key points:

  • There’s no such thing as a “normal” user
  • Every country has unique product pain points
  • Inclusive products are better for everyone

Avoid “Average”

“My lesson number one is that not everyone is average,” says Jimena. She describes how, during her time as Chief Product Officer at OkC…

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