Lessons from a Product Champion by Mary Poppendieck "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs December 12 2020 True #Mtpcon, mtpcon digital, Mind the Product Mind the Product Ltd 618 Mary poppendieck at mtpcon Product Management 2.472

Lessons from a Product Champion by Mary Poppendieck

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Mary poppendieck at mtpcon

In this November 2020 #mtpcon Digital keynote, Mary Poppendieck, author of Lean Software Development and three other bestsellers, shares the most important lessons she learned as a Product Champion at 3M in the 80s and 90s.

At the time, 3M’s film products were being replaced by digital and, according to Mary, it managed to survive only because it was so good at developing new products – thanks, in no small part, to its dedicated Product Champions.

Watch the video to learn from Mary what it takes to be a Product Champion (and stay tuned for her Q&A with her husband and co-author Tom!), or read on for an overview of her…

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