Bringing products to market – Lea Hickman on The Product Experience
New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful?
There was no one better to discuss this with than Lea Hickman, now Partner at Silicon Valley Product Group—who played a crucial part in introducing Adobe's subscription model for the creative cloud—joins us on the podcast to discuss bringing products to market.
Featured Links: Follow Lea on LinkedIn and Twitter | Silicon Valley Product Group | Marketecture definition | Martina Lauchengco's book 'Loved: How to Rethink Marketing for Tech Products'
About the author
The Product Experience
Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on The Product Experience homepage.
