Bringing products to market – Lea Hickman on The Product Experience

December 14, 2022 at 06:00 AM

1 min read

The Product Experience

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on The Product Experience homepage.

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful?

There was no one better to discuss this with than Lea Hickman, now Partner at Silicon Valley Product Group—who played a crucial part in introducing Adobe's subscription model for the creative cloud—joins us on the podcast to discuss bringing products to market.

Featured Links: Follow Lea on LinkedIn and Twitter | Silicon Valley Product Group | Marketecture definition | Martina Lauchengco's book 'Loved: How to Rethink Marketing for Tech Products'

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