Mind the Product undergoes a brand refresh

BY Louron Pratt on March 13, 2024

We’re thrilled to share some exciting news – Mind the Product is undergoing a major facelift! We’ve been working behind the scenes to refresh our brand and to improve So if you’re glossing over the website and our social channels from today, you may notice that things look a little bit different…but better in Read more »

The power of product localisation: Launching Revolut in New Zealand: ProductTank Wellington

BY Louron Pratt on February 2, 2024

ProductTank Wellington recently hosted an insightful event, “Launching Revolut in New Zealand: The Power of Product Localisation,” featuring Georgia Grange, Head of NZ from Revolut. The event delved into Revolut’s journey, emphasising the significance of product localisation, achieving product-market fit, and the transition from product roles to senior leadership. Read more »

Launching products at Meta: Neha Bansal (Product Leader)

BY Louron Pratt on January 10, 2024

We dive into the experiences and insight of Neha Bansal, a seasoned Product Leader at Meta. Neha unveils the secrets behind launching products at a big tech company. Read more »

3 principles for building great digital health products

BY Ravi Katragadda on December 29, 2023

This article explores 3 strategies for optimizing user comprehension, incorporating delight, and ensuring reliability in digital health apps. Read more »

The launch paradox: product manager's secret to success

BY Sabah Qazi on December 18, 2023

The strategic methods that lead to a successful product launch. Read more »

Driving digital innovation in fashion: Adriana Hoppenbrouwer-Pereira

BY Louron Pratt on December 11, 2023

Adriana Hoppenbrouwer-Pereira Is the Co-Founder of the Digital fashion platform The Fabricant. We caught up with her at Web Summit 2023 to hear about her experiences in launching a disruptor product within the fashion industry. Read more »

Launching a product from scratch: London highlights

BY Eira Hayward on October 2, 2023

Advice from #mtpcon keynotes on building a product from scratch Read more »

Premortems in product management; why pessimism pays

BY Jordan Jacobi on August 17, 2023

Why premortem exercises can be an excellent way to identify potential risks that might affect the success of your product launch Read more »

SUNDAY REWIND: The GIST Framework by Itamar Gilad

BY Eira Hayward on August 6, 2023

Many products don’t make an impact because of failures in planning and execution, says Itamar Gilad, who runs through his GIST framework as a way of preventing this Read more »

Embarking on the journey of a product launch

BY Sid Saladi on July 25, 2023

The decision to launch a product is a significant one, filled with countless considerations and many moving parts. This guide aims to provide everything you need to know about product launch. Read more »