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![3 myths that get in the way of product adoption by Martina Lauchengo](https://hk6s2musedow7rkdn970qon4c.js.wpenginepowered.com/_next/image/?url=https%3A%2F%2Fwww.mindtheproduct.com%2Fwp-content%2Fuploads%2F2022%2F09%2F52114976800_c1fb227bbe_o-scaled.jpg&w=3840&q=75)
40:30
3 myths that get in the way of product adoption by Martina Lauchengo
In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption.
![](https://hk6s2musedow7rkdn970qon4c.js.wpenginepowered.com/_next/image/?url=https%3A%2F%2Fwww.mindtheproduct.com%2Fwp-content%2Fuploads%2F2021%2F03%2Fcoleen.png&w=3840&q=75)
26:36
Do Things That Don’t Scale by Colleen Graneto
![](https://hk6s2musedow7rkdn970qon4c.js.wpenginepowered.com/_next/image/?url=https%3A%2F%2Fwww.mindtheproduct.com%2Fwp-content%2Fuploads%2F2019%2F12%2FCreating-and-Marketing-Cybersecurity-Products-by-Richard-Reiner-at-ProductTank-Toronto.png&w=3840&q=75)
32:51
Creating and Marketing Cybersecurity Products by Richard Reiner
![](https://hk6s2musedow7rkdn970qon4c.js.wpenginepowered.com/_next/image/?url=https%3A%2F%2Fwww.mindtheproduct.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fmark-ryan.png&w=3840&q=75)
21:40
Four Honest Lessons from Intercom’s Biggest Product Launch Ever by Mark Ryan
![](https://hk6s2musedow7rkdn970qon4c.js.wpenginepowered.com/_next/image/?url=https%3A%2F%2Fwww.mindtheproduct.com%2Fwp-content%2Fuploads%2F2017%2F06%2FJosh-Elman.png&w=3840&q=75)
45:06
Josh Elman – Launching a Rocketship off Someone Else’s Back
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