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LATEST POSTS

Bringing products to market - Lea Hickman on The Product Experience

BY The Product Experience on December 14, 2022

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? There was no one better to discuss this with than Lea Hickman, Partner at Silicon Valley Product Group who joins us on the podcast to discuss bringing products to market.  […] Read more »

SUNDAY REWIND: Same but different: Launching products at an established company

BY Eira Hayward on December 4, 2022

In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer Liz Love looks at how launching products at an established business differs from a startup launch. She runs through some of the factors that need to be considered: There’s a ready-made customer base, who may be interested in your new product and there are existing […] Read more »

3 myths that get in the way of product adoption by Martina Lauchengo

BY Eira Hayward on September 29, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. […] Read more »

A case study: launching a custom product for solar roof innovator SunRoof

BY Katarzyna Malecka on August 18, 2022

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. […] Read more »

Launching new products inside Shopify - Ben Sehl on The Product Experience

BY The Product Experience on August 17, 2022

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. […] Read more »

Beyond Amazon.com: Amazon-as-a-Service

BY Shiva Hullinakatte on July 26, 2022

Amazon recently announced a “Buy with Prime” option that will allow Amazon’s prime members to purchase off Amazon’s website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? […] Read more »

Launching new products inside big organisations - Hannah Gibson on The Product Experience

BY The Product Experience on July 21, 2022

What’s it like launching new products within a big organisation like Ocado? In this week’s podcast, Lily and Randy sat down with Hannah Gibson, Chief Product Officer at Ocado Technology to discuss her experiences in product management over the past 10 years at her organisation, and the key lessons learned from launching a new product inside a much bigger establishment. […] Read more »

How product managers should use competitive intelligence before launching a product

BY Hazel Raoult on June 21, 2022

Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. […] Read more »

Why it’s never a good idea to test your idea

BY Hamidreza Mojtabavi on May 24, 2022

Product Managers are bombarded with feature requests and ideas every day. Even in companies with profound product knowledge, they’re consistently asked to test those ideas in their daily routine. Here is why you shouldn’t do so as a product manager. […] Read more »

Keys to a successful product launch - Derek Osgood on The Product Experience

BY The Product Experience on March 30, 2022

What are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights. […] Read more »