Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

April 20, 2025 at 09:00 AM
Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

This week’s Sunday Rewind is a 2020 #mtpcon Digital talk from Ibrahim Bashir, then VP of Product Management at Box, on different product management archetypes and when to bring each one into a product team.

Ibrahim says there are three types of product managers – people who start the team, scaling people and sustaining people who keep everything running once the business is established.

When you’ve established what kind of people you need, who do you find them? Ibrahim suggests trying to find people who show signs of being ready to peak. Hopefully they’ll achieve that peak while building your product. Ideally, look for “exponential” hires, who have a fantastic network to enable your second wave of hires, he says, and look for hires who instinctively build bridges between functions and teams. He concludes: ““The best way to set up a new product manager for success is to make sure they complement the team that is already in place. When I am hiring, I will prioritise competencies based on the existing skills in the team.”

Watch the original talk: Bootstrapping a product team by Ibrahim Bashir

About the author

Eira Hayward

Eira Hayward

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Become a better product manager
Learn from product experts and become part of the world’s most engaged community for product managers
Join the community

Free Resources

  • Articles

Popular Content

Follow us
  • LinkedIn

© 2025 Pendo.io, Inc. All rights reserved. Pendo trademarks, product names, logos and other marks and designs are trademarks of Pendo.io, Inc. or its subsidiaries and may not be used without permission.