World Product Day: Your 2025 award winners

To celebrate World Product Day this year, we wanted to spotlight the best voices in the product space, so we invited the product community to nominate the people and products making the biggest impact on their working lives

Here are this year’s ten standout winners, ranging from new kids on the block to product legends.

Best Product Voice: Ebi Atawodi

Ebi Atawodi’s voice in product leadership is as empowering as it is insightful. What sets her apart is how deeply grounded her advice is. As one nominator put it, “She’s inspiring and shares really useful and actionable things. It’s not bla bla.” Another described her content as “doing the work in the open… grounded in her current practice,” highlighting her commitment to authenticity over theory.

There’s also something about how Ebi shares insights that the community love: “I’m constantly learning from her talks and content,” wrote one supporter, “and love how she amplifies diverse voices in product. All of this added to the fact that she seems like a fun person to hang out with, too.” It’s that blend of expertise and warmth that makes Ebi’s voice resonate with the community on another level. She’s also no stranger to the #mtpcon London stage, leading great talks on collaboration and vision (shameless plug).

– Say hi to Ebi on LinkedIn 
– Check out her new podcast series on YouTube

Rising Star: Francesca Cortesi

Francesca Cortesi, Product Growth Leader and Consultant, has emerged as a rising product expert in the community by being unapologetically human. Several nominators highlighted her vulnerability and clarity — “Practical, very experienced, humane,” said one. Another praised the way she communicates her views: “Her strong beliefs are always presented in a way to involve anyone and invite dialogue.”

Through podcasts, LinkedIn posts, and talks, Francesca’s voice is thoughtful without being distant and opinionated without being closed. As a voter put it: “She is human above all.” Francesca is setting a tone for what thoughtful leadership looks like in this next generation of product leaders.

– Say hi to Francesca on LinkedIn 
– Work with her to scale your product org 

Coolest Product: Notion

Notion continues to impress as a key asset in a product manager's toolkit. “It’s had a huge impact on how I run my day,” said one voter, “from to-do lists down to organising my 1:1s with my manager.”

Another echoed the sentiment, calling it “easy to use, beautiful, and part of my everyday flow.” What makes Notion stand out is the way it evolves with its users. As one nominator put it: “It’s a product that has learnt to reshape its boundaries.” Cool factor aside, it’s clearly become an indispensable part of modern product work.

– Why not try out Notion 

Sustainability Hero: Thorsten Jonas

When it comes to sustainability in product and design, Thorsten Jonas is the go-to guy. One nominator summed it up by saying: “When I think of sustainability, I think of Thorsten.”
His work promoting sustainable UX and ethical AI was described as tireless. Another nominator called him a “dedicated and honest community builder and driver of change.” In a world where sustainability often feels like an afterthought, Thorsten is doing his all to keep it at the front of mind for the community.

– Say hi to Thorsten on LinkedIn 
– Check out all of the cool sustainable stuff he’s doing 

Customer Champion: Christian Idiodi

Christian Idiodi’s impact as a coach and speaker came through loud and clear. As someone shared, “He clarified concepts I didn’t understand after 25 years in product.” Another person called him “singularly the best customer-centric coach on the planet.”

“He really cares about people,” another voter claimed. That human-first ethos runs through everything he teaches in product and beyond. 

– Say hi to Christian on LinkedIn
– Find out what he’s up to at SVPG

The People’s Choice: Jesica Wulf

Jesica Wulf’s commitment to building and uplifting the product community made her a prime choice for the People’s Choice award. “She founded Ladies in Product and probably changed my life,” one voter wrote. Others praised her generosity: “A great speaker and always there to help the community.”

Her consistency and passion haven’t gone unnoticed. “Her commitment to the product community is truly inspiring,” someone said — and judging by the volume of nominations, many agree.

– Say hi to Jesica on LinkedIn
– Discover all of the things that keep her busy

Data Alchemist: Büşra Coşkuner

In a field full of frameworks and fluff, Büşra Coşkuner has been cutting through the noise with actionable insights for many years, which is why she was voted the Data Alchemist. “Her content is awesome. She’s a badass,” one nomination explained, while another praised her clarity and impact: “She’s making data easier for product teams, with excellent guidance and explanations of methods.”

What really stood out was her principle-led approach: “No fluff content, context and case precise, principle-driven rather than framework.” Büşra is helping product teams think more clearly and confidently about data—no small feat.

– Say hi to Büşra on LinkedIn
– Master your craft with her here

User Research Champion: Teresa Torres

There’s a reason Teresa Torres has remained the go-to voice on continuous discovery for many years. One nominator put it simply: “Teresa lives and breathes this stuff.” Others called out the impact of her approach: “Her method works. It brings collaboration, transparency and clarity.”

And sometimes, name recognition says it all: “Because she’s Teresa Torres.” Her consistency, clarity, and commitment to teaching make her an enduring champion in product research.

– Say hi to Teresa on LinkedIn
– Make better product decisions by checking out her website

The Product Storyteller: Matt LeMay

Matt LeMay’s ability to make product personal, relatable, and sharp earned him the storyteller crown. “Great fresh and realistic approach,” one voter explained. Others praised his style: “He illustrates ideas clearly through his own experiences,” and “He’s sharp, funny and interesting.”
Matt’s strength is in how he brings product lessons to life through story with humanity and humour. It’s a combination that sticks with you, trust us on that. 

– Say hi to Matt on LinkedIn
– Set aside some time to check out his new book

Ethical Product Award: Too Good To Go

Last but not least was the Ethical Product Award. Too Good To Go won over the community with a mission that’s ethical and long-lasting. “They’ve stuck with it for so long now,” said one nominator, “expanding their coverage area significantly.”

Their commitment to fighting food waste was widely praised: “Food wastage is so prevalent — this is a big problem that needs solving.” What sealed the deal for many was how they balance ethics and impact: “They marry great ethics with a commercial model.”

– Find out more about Too Good To Go here



Thank you to everyone who nominated, and congratulations to our winners! And as always — we’d love to hear who’s influenced your product thinking this year. Let us know on LinkedIn, or emailing us at editor@mindtheproduct.com.