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Mind the Product

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Why great product managers think like therapists

Product Management

Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

B2B product management

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The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Why product managers are getting fired – Dave Wascha (CPTO and Advisor)

March’s top product management reads on Mind the Product

Breaking into product management: A practical guide for aspiring product professionals

5 difficult conversations and how to have them

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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Learnings from London

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

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