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A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Martin Eriksson opened #mtpcon London 2018 &#8211; the world’s largest conference for passionate product people &#8211; by telling us that despite all he’s achieved, he feels like a fraud. This Imposter Syndrome is a deep fear of being exposed as someone who doesn’t know what they’re doing, despite their position in the world.</p>
<p>Imposter Syndrome isn&#8217;t unique to product people, but we suffer from it more than most because we are generalists in a world full of specialists. We work with developers, user researchers, data scientists, and a host of other experts every single day. It’s only natural that we should feel like the dumbest people in the room.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-14178" src="//wp-content/uploads/2018/10/Martin-Eriksson-mtpcon-London-2018-Wide-1024x684.jpg" alt="Martin Eriksson #mtpcon London 2018" width="1024" height="684" srcset="/wp-content/uploads/2018/10/Martin-Eriksson-mtpcon-London-2018-Wide-1024x684.jpg 1024w, /wp-content/uploads/2018/10/Martin-Eriksson-mtpcon-London-2018-Wide-300x200.jpg 300w, /wp-content/uploads/2018/10/Martin-Eriksson-mtpcon-London-2018-Wide-768x513.jpg 768w, /wp-content/uploads/2018/10/Martin-Eriksson-mtpcon-London-2018-Wide.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>But for Martin, being the odd one out is also a product manager&#8217;s greatest strength, and one we need to embrace. He shared how previous #mtpcon speakers have touched on the same subject. In 2015 Ken Norton spoke about how product managers can learn a lot from how jazz musicians approach their craft &#8211; like Jazz musicians <a href="https://www.mindtheproduct.com/product-managers-please-make-uncomfortable/">we have to get uncomfortable</a>. Last year Janice Fraser talked about how in order to innovate, <a href="https://www.mindtheproduct.com/innovation-broken-janice-fraser/">we have to end our addiction to being right</a> &#8211; because being the awkward one in the room asking all the questions is actually more valuable than having all the answers. And a few years ago Tim Harford argued that <a href="https://www.mindtheproduct.com/unplayable-piano-frustration-makes-us-creative/">this frustration actually makes us more creative</a> &#8211; because &#8220;the sheer awkwardness of dealing with the gooseberry in the room&#8221; leads to better discussions and better outcomes. It turns out that diversity of thought and fresh perspectives lead to better decisions.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-14175" src="//wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-1024x576.jpg" alt="Martin Eriksson #mtpcon 2018 Greatest Strength" width="1024" height="576" srcset="/wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-1024x576.jpg 1024w, /wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-300x169.jpg 300w, /wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-768x432.jpg 768w, /wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-285x160.jpg 285w, /wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength-570x320.jpg 570w, /wp-content/uploads/2018/10/martin-eriksson-mtpcon-2018-greatest-strength.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>This openness to new ideas and new ways of thinking is important because product management, designing software, even building hardware, are all so new, and we&#8217;re all working it out as we go. And because any meaningful innovation crosses so many disciplines, it&#8217;s important that we&#8217;re able to come together in a safe space like #mtpcon to share ideas and experiences. Being an imposter is more important than ever, says Martin, because as imposters we know we don&#8217;t know everything, we know we&#8217;re here to disrupt the status quo, to figure out new ways to do things, and to ask why.</p>
<p>So embrace the awkward. Embrace your imposter syndrome, and use it to bridge the disciplines and build products people love.</p>
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core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Embrace Your Imposter Syndrome

James Gadsby Peet

Martin Eriksson