Video: Changing a Global Product Culture
Craig Strong joined us at ProductTank July to talk about how to change a corporate culture and mindset, based on his experience at Pearson as Director of Product Lifecycle Adoption.
In this video, Craig (@craigstrong) shares his knowledge on how to create a cultural shift and get stakeholders to buy into change. Craig talks us through his own experiences and offers pointers for how you too can change a global product culture.
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About the author
Eve Kekeh
Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.
