The future of product in the age of AI: Yana Welinder (CEO, Kraftful)

This week on the podcast, we sit down with Yana Welinder, CEO of Kraftful. Yana shares insights into how today's product managers are transforming their roles by leveraging AI to create compelling user stories, fine-tuning financial models, and even hiring. As AI interfaces grow more intuitive, we navigate the importance of a product manager's openness to these advancements, the significant role AI plays in amplifying diverse customer feedback, and the ongoing responsibility of product professionals to shape AI to reflect the values that drive their visions forward.
March 20, 2024 at 06:00 AM
The future of product in the age of AI: Yana Welinder (CEO, Kraftful)
The Product Experience
The Product Experience·View posts

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on The Product Experience homepage.

 

In this episode, we cover: 

0:00 AI in product management and Hiring
16:45 Creativity and AI in product
22:20 The evolution of product management with AI

Featured Links: Follow Yana on LinkedIn | Yana's website | Kraftful | Yana's 'Product management in the age of ChatGPT' talk at ProductTank San Francisco 2023

Did you find this article helpful?

Rate this article to help us improve

Tags:
Podcasts
The Product Experience

Your unfair advantage in product, delivered weekly.

By subscribing, you agree to our Terms & Privacy Policy

Join 170k+ product pros

Become a better product manager
Learn from product experts and become part of the world’s most engaged community for product managers
Join the community

Free Resources

  • Articles

  • Product Job Board

  • Videos

  • Podcast

  • Recommended Books

  • AI Knowledge Hub

Product Community

Popular Content

Education & Training

Company

  • About us

  • Our manifesto
  • Contact us

  • FAQs

  • Careers

    HIRING

Contribute
Follow us
  • LinkedIn
  • YouTube

    • X (Twitter)

    Facebook
  • Instagram
Privacy Policy
Terms and Conditions
Code of Conduct

Support & FAQs

© 2026 Pendo.io, Inc. All rights reserved. Pendo trademarks, product names, logos and other marks and designs are trademarks of Pendo.io, Inc. or its subsidiaries and may not be used without permission.