SUNDAY REWIND: Your product is already obsolete – how to survive
As we gear up for #mtpcon Digital Americas (July 14-15) I asked the the Mind the Product team which #mtpcon San Francisco keynote they consider to be a classic, a golden oldie, or an unsung hero from the archive. I was inundated.
The list of suggestions just kept on coming, classic after classic and, as a result, we'll be using the next three Sunday Rewinds to surface some San Francisco gems.
This week, the chosen talk is by the co-founder of Intercom, Des Traynor. In it, Des digs into the terrifying realisation that your product is already history, how to deal with that fear and stay relevant.
Watch Your Product is Already Obsolete – How to Survive by Des Traynor and explore more great content in our Sunday Rewind series.
About the author
Imogen Schels
Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.
