SUNDAY REWIND: Linda Rising on Science vs Stories
With only two weeks to go until #mtpcon Digital Americas (July 14-15), it reminded us of this legendary talk by Linda Rising, author, lecturer, and consultant. She discusses product decision making and how to make the best calls through stories and science.
In this awesome talk from Mind the Product San Francisco, Linda argues that cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization.
Watch Linda Rising on Science vs Stories and explore more great content on our Sunday Rewind series.
About the author
Louron Pratt
Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.
