How to influence at board level – Kirsten Mann (CEO, Founder, Vizory, Prospection, Oracle)

In this episode of The Product Experience, Lily Smith and Randy Silver are joined by Kirsten Mann, former CPO at Prospection and now startup founder and board member, to discuss how product leaders can play a vital role on company boards.

Drawing from her own board experience and a research series interviewing founders and directors, Kirsten explains why product, culture, and customer insight must be central to boardroom conversations.

Key Takeaways
— Product’s Place on Boards: Product is a strategic lever, boards should treat it with the same seriousness as financials.
— Culture as a Strategic Asset: Culture emerged as the most frequently cited factor in board-level success—more than AI or tech.
— From Operator to Overseer: Transitioning to a board role requires stepping back from execution and focusing on governance and strategic guidance.
— Communicating with Boards: Product leaders must avoid jargon, speak in terms of customer problems, outcomes, and investment returns.
— The Risk of Exclusion: If your product team isn’t presenting to the board, that’s a red flag.
— Practical Preparation: Aspiring board members should build financial literacy, start with non-profit boards, and cultivate visibility through writing or public speaking.

Chapters
00:00 – Culture over strategy: Why getting culture right matters more than clever planning
00:45 – Meet Kirsten Mann: Introduction and credentials
01:45 – Career transition: From CPO at Prospection to board member, investor, and startup founder
04:50 – Early board experience: Saving a youth club through governance and tech
06:45 – Product’s value on boards: Bringing customer and tech insight into strategic discussions
08:00 – Oversight, not execution: Adjusting from exec roles to governance roles
09:50 – Frustration sparks research: Why Kirsten began writing about product leaders on boards
11:00 – Product strategy ≠ support: The board’s risk-first mindset limits innovation
12:50 – Favourite interview: Craig Winkler on board dynamics, guardrails, and startup experience
15:30 – Practical board impact: How boards can shape conditions for good decision-making
17:00 – Culture as strategy: Why founders prioritise behaviour over roadmaps
19:30 – Monitoring culture: Attrition, customer sentiment, and engagement as signals
21:00 – Presenting to boards: How product leaders should tailor communication and content
23:00 – Common misconceptions: Product as projects, not bets—and why that’s a problem
25:00 – Demos over decks: A smarter way to keep boards engaged with product direction
27:00 – Who is the board director's 'customer'?: Balancing oversight with CEO support
30:00 – Building influence: How directors earn trust and shape effective board dynamics
32:00 – Advice for aspiring board members: Learning finance, joining non-profits, building a public voice
34:00 – Understanding board risk: Liability, oversight, and selecting the right board roles
36:00 – Boards and AI: Why understanding AI is now a director-level imperative
38:00 – The pace of change: Why quarterly board cycles are no longer enough
40:30 – AI scepticism vs. adoption: Why avoiding AI creates more risk than embracing it
43:00 – Final advice: Boards must value culture, customers, and product equally

Featured Links

Follow Kirsten on LinkedIn
Vizory
Listen to Kirsten's previous episode on The Product Experience 'Moving from service-led to product-led'