How to embrace the uncertain future of product — Erica Wass (Product Consultant)

Erica Wass, Principal Product Consultant at Brainmates, joins the Product Experience podcast to share pragmatic tools for building strategic foresight into your roadmap. From horizon scanning to backcasting, this episode explores how product teams can harness future-focused techniques to improve decision-making, resilience, and impact.

Chapters
0:00 – Why foresight matters in product
1:00 – Introducing Erica Wass
2:30 – How product is changing
3:45 – The value of strategic foresight
5:00 – Clarifying the term and its importance
7:00 – Who owns foresight in the product org
10:00 – Techniques: Horizon scanning, scenario planning, backcasting
14:30 – Horizon scanning in action: Google & Android
16:00 – Scenario planning for resilience
21:00 – Tips on running scenario sessions
23:45 – Backcasting: Vision-first roadmapping
26:00 – Using AI to accelerate foresight
30:00 – Product team dynamics in the AI era
33:00 – Mistakes to avoid and balancing action with foresight
37:00 – Wrap-up and takeaways

Key Takeaways

— Horizon scanning helps teams identify early, weak signals that may grow into significant trends.
— Scenario planning enables resilience by preparing teams for a range of plausible futures.
— Backcasting flips traditional planning by working backward from a long-term goal to define near-term milestones.
— Generative AI can democratise access to foresight tools—when used with critical thinking and proper validation.
— Product professionals should take a proactive role in guiding strategic conversations, regardless of their title.
— Avoid extremes with AI: neither fear it nor over-rely on it. Use it as a pairing partner rather than a replacement.