Corinna Stukan, Product Leader and Founder of fintech marketplace Bizzy, lays out practical advice for connecting your product roadmap to business goals. She explains how a metrics one-pager aligns day-to-day product decisions with company goals, why understanding whether your business is in growth, acquisition or cost-control mode should shape every prioritisation call, and how to frame initiatives so stakeholders see commercial impact — not just better UX.
Chapters
Key Takeaways
Be curious about the business model, not obsessive about the accounts. Ask "how does the company make money?" and align work to that simple answer.
Map metrics top-down. A one-pager linking company goals → product contributions → leading indicators fixes prioritisation and alignment quickly.
Know the company mode. Growth, acquisition or cost-cutting mode should change your prioritisation and pitch.
Keep arguments tight: two or three points. Limit slides and arguments so stakeholders remember the key message.
Share context and invite ideas. Leaders must expose goals; product teams should frame bets against them, not only request resources.
Steer clear of the attribution game. Many initiatives are joint efforts — focus on narrative and contribution rather than perfect mathematical credit.
Use LLMs for synthesis, not empathy. Automate aggregation of qualitative feedback and KPI summaries, but practise reading the room and asking discovery questions in person.
Treat presentations as discovery. Ask what keeps stakeholders up at night, then refine your story for the next meeting.
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