Building customer-centric products with behavioural science – Liz Immer (Head of Product)
In this episode, we cover:
0:00 Designing better products with behavioral science
7:57 Improving bill payment behavior for Swisscom
20:17 Behavioral science and customer behaviour
29:28 Behavioural problems and influencing target behaviour
Featured Links: Follow Liz on LinkedIn | Frontiers | Behavioural Economics: 'A 'Fresh' Start for Collections at Swisscom' feature
About the author
The Product Experience
Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on The Product Experience homepage.
