Author
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
Articles by Eira
Top product management reads in April
From a look of Marty Cagan’s new book and why it’s caused an upset online to a case study on using artificial intelligence to crack down on fraudulent listings, here’s a look at our top reads in the past month.
SUNDAY REWIND: The art of product management with Ken Norton
This week’s Sunday Rewind is an ask-me anything interview from 2022 with product coach Ken Norton. In it, he answers questions on the importance of soft skills, dealing with imposter syndrome and more besides.
SUNDAY REWIND: Creative Leadership by John Maeda
Sunday Rewind this week is a 2019 talk from #mtpcon Singapore, in which John Maeda argues that the increasing complexity and speed of technology can only be handled by bringing balance to our work – and that product people are best placed to lead the way.
SUNDAY REWIND: Why mistakes are key for product excellence
This week’s Sunday Rewind is product leader Francesca Cortesi’s post from 2021 on how important mistakes and failure are for product people and why they are key to success and excellence.
Apple under attack: what should product managers do?
What are the implications for product managers of the various legal challenges to Apple's walled garden approach?
SUNDAY REWIND: OKRs: So simple! So then why isn’t everyone using them?
In this post from 2020 occupational psychologist Kim Atherton looks at the benefits and pitfalls of using OKRs.
SUNDAY REWIND: Sharpening your product craft as an internal product manager by Alison Hickson
This week’s Sunday Rewind is a 2021 ProductTank London talk from Alison Hickson about the changes in her work when she moved from an external product management role to an internal one.
Top product management reads in March
From questioning the mantras of product gurus through to finding product/market fit with AI, here’s a look through our top product management reads this month.
Managing feature requests: a guide for product managers
We’ve gathered together some of the best advice around to help you manage expectations and manage your feature requests successfully.
SUNDAY REWIND: How do you build a successful product team?
This week’s Sunday Rewind is a look back to a report from 2021 in which we spoke to a number of seasoned product people for an in-depth look at how to build a successful product team.
Case study: Developing Mattr Social, a different kind of dating product
We talk to the team at startup Mattr Social about how they've developed the features and algorithms behind the dating app
SUNDAY REWIND: Quick read – How to influence decisions using research
This week’s Sunday Rewind is a 2021 post that looks at a panel discussion in which Cindy Alvarez, then Director of Customer Research at GitHub, author and user research consultant Steve Portigal, and Michelle Lotia, then Head of User Research at Trainline, share their tips on how to influence decisions using research.