Author
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
Articles by Eira
Common misconceptions about product management
What do product managers do really well, and what do other people think they do? We asked around and here's what you told us.
SUNDAY REWIND: Humility and personal resilience in product
This week’s Sunday Rewind is a look back to two talks from our 2022 Hamburg conference, MTP Engage, in which product leaders share two different perspectives on the mental qualities you need as a product manager.
Let's hear it for the women working in product
In celebration of International Women’s Day we’ve rounded up some recent seminal #mtpcon talks given by a few of the many outstanding women working in product management.
SUNDAY REWIND: A guide on breaking into product
Tom Dyson’s post from 2021 looks at some of the actions you can take to land a first job in product management.
February's top product management reads
From an in-depth look into the multitude of different ways to teach yourself about product management to tips on how to overcome job fatigue and handle office politics, here’s a look through the most popular content among the MTP community in February.
Laid off? The realities of finding your next product management job
The job market for product people is tough at the moment - the story goes that more people are looking and fewer tech companies are hiring. We speak to some job hunters and recruiters to find out what it’s really like.
SUNDAY REWIND: Five psychological principles of persuasive product design by Nathalie Nahai
This week’s Sunday Rewind is a #mtpcon 2015 talk on the psychological principles of persuasive product design, from psychologist Nathalie Nahai.
SUNDAY REWIND: Creativity by Scott Berkun
This week’s Sunday Rewind is a 2017 #mtpcon talk from author and UX leader Scott Berkun on creativity.
Product leaders in the C-suite: tips for dealing with execs
Product leaders in the C-suite struggle to get their organisations to innovate and understand the value of experimentation, according to recent research. What actions can they take to get other execs to change their approach to Product?
SUNDAY REWIND: Why product managers should not be data-driven by Jens-Fabian Goetzmann
This week’s Sunday Rewind is a talk on why product managers should not be data-driven by Jens-Fabian Goetzmann from #mtpcon London 2022.
How do the best product people manage their time?
We speak to three different sorts of product people to find out what tricks they employ to manage their time effectively.
SUNDAY REWIND: Storytelling for product leaders by Peter Fletcher-Dobson
This week’s Sunday Rewind is a ProductTank Wellington talk from Peter Fletcher-Dobson, then Chief Digital Officer at BCITO, on storytelling for product leaders.