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Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p><span style="text-decoration: underline;"><a href="https://au.linkedin.com/in/alisonhickson">Alison Hickson</a></span> was Group Product Manager at GoCardless when she gave this talk. She explains that when she became an internal product manager, her reach shifted from thousands of external customers to hundreds of internal team members.</p>
<p>She found that captive users are a fallacy. While you may think that your users don’t have a choice about using your products, this is incorrect, but you can shadow them to get a first-hand view of their experience with a product.</p>
<p>She also suggests monitoring channels like Slack to get customer feedback and discover when things aren’t working.</p>
<p>To influence as an internal product manager, you need to build social capital, Alison says. She did this by identifying a representative for each user group.</p>
<p>Her other advice is to release little bets iteratively. Make the most of lower-stakes releases and do things so you can think about what to do next by building fast feedback loops.</p>
<p>Watch the original talk here: <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/product-craft-internal-product-manager-by-alison-hickson/">Sharpening your product craft as an internal product manager by Alison Hickson</a></span></p>
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Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

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The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

SUNDAY REWIND: Sharpening your product craft as an internal product manager by Alison Hickson

SUNDAY REWIND: Sharpening your product craft as an internal product manager by Alison Hickson

Eira Hayward

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