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How to be a better data-driven product manager

When A/B Tests Aren't Enough, By Scott Castle

Using Data to Build a Brand, by Abba Newberry

Socially Preferable by Nathan Kinch

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

A Foundation for Data-Driven UX

Data-Driven Product Design at the BBC

Digital Marketing by Numbers – Objectives, Goals & KPIs

Analytics is not just for Christmas

Video: Lean UX in Product Management

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