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Pricing

Getting pricing right is one of the most important and challenging parts of building a product. It affects how customers perceive value, how your product competes, and how the business grows. In this section, you’ll find practical guidance, lessons from real-world experiences, and proven approaches to help you price with clarity and confidence.

Designing Pricing Strategies: Don't Ask – Experiment!

Using Behavioural Economics and Dynamic Pricing With Your Products

Video: Making Hard Strategic Decisions about Products & Portfolios

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