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Product Research

Product research is about understanding the problems you're trying to solve before you start building. It helps you get closer to your users, test assumptions, and make sure you're on the right track. Whether you're validating an idea or exploring new opportunities, good research brings clarity and direction to your product decisions.

Prioritising customer needs with Dan Olsen

Understanding and executing effective research

Prioritised Fireside Chat: Make better product decisions with JTBD

Connecting to your customers in a remote world by Anna Lee Anda

MTP Panel: Using discovery and research to influence key product decisions

Understanding the next 100m users in India by Akhil Jayaprakash

Performing Effective User Research: Advice From C Todd Lombardo

Communicating Research with Pace Layer Mapping by Adrian Howard

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

Iterating Your Voice Product, by Lisa Vigar

Qualitative Intelligence by Mitchell Gillespie

User Research for Product Managers by Yue Wu

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