LATEST POSTS

Building a product roadmap to avoid potholes down the road

BY Paul Rehmet on October 12, 2021

Product roadmaps: love ’em or hate ’em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. […] Read more »

Roadmap creation tips for remote teams

BY Ashley Halsey on September 21, 2021

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you’ll be working on a project together but it’s harder to collaborate when you’re not in the same room. That’s where an effective roadmap comes in. […] Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

BY Andres Phillips on May 3, 2021

In this ProductTank Sofia talk, VP of E-Commerce at SumUp, Patryk Pawlikowski, explains how he and the team at SumUp adapted their product roadmap on the fly to cope with the disruption caused by the pandemic. The key points of his talk include: Unforeseen circumstances Re-thinking products to a new reality Adapting a product roadmap […] Read more »

Analytics are the key to optimizing the product roadmap

BY Jeremy Levy on April 29, 2021

You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding […] Read more »

Minimum Viable Replacement: A New Framework for Retiring Old Systems

BY Kevin Mireles on April 8, 2021

Are you engaged in a digital transformation initiative, working to retire systems as part of a merger and integration project, or sunsetting a legacy product? If so, then take a moment to learn about a new concept, the Minimum Viable Replacement before you potentially waste thousands of hours and millions of dollars pursuing the wrong […] Read more »

Developing innovative digital products

BY Aidin Ziapour on March 11, 2021

There is a strong opinion among product people that believes customers don’t buy the product, they buy a better experience where a product helps them do their jobs differently. What factors exist in some products that make them innovative and delightful to use? Where innovation is located Thomas Edison, an American inventor says, “There’s a […] Read more »

Communicating Research with Pace Layer Mapping by Adrian Howard

BY Helene Sanchez on February 26, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation […] Read more »

Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction

BY Tunde Adeniran on January 5, 2021

In my early days as a Product Manager, I wondered why the experiences of my peers varied so much from one company to another. I’ve come to realise that different organizations operate with very different levels of flexibility and ownership around multiple aspects of a product manager’s traditional role. In this article, we’ll take a dive into the different scenarios product managers may […] Read more »

Bottom-Up Product Strategy - The State of Product, by Susana Lopes

BY Chris Massey on November 23, 2020

In this talk from ProductTank London, Susana Lopes (Director of Product at Onfido), talks about how Onfido moved from prioritising at the sprint & quarterly level to setting strategic direction and prioritise at a much larger scale. She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of […] Read more »