Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Data Driven Product Management

Product Analytics

Video

When A/B Tests Aren't Enough, By Scott Castle

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Product Management Conference

Product Research Rules by C Todd Lombardo

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Metrics and KPIs

Quick read: Best practices for picking product metrics

Product Management Skills

Simple steps to effective product research – Part 2: Getting it right

Product Management

Simple steps to effective product research – Part 1: Getting started

The dos and don'ts of product analytics

Emily brings nearly 15 years of product management experience to her role as Managing Director for Mind the Product. While she has worked across a variety of industries, she will always have a soft spot for the travel industry where she spent most of her early career building software for airlines and developing a leading consumer travel app, TripCase. Emily is passionate about the craft of product management and loves talking about new ways to make products people love.

Emily Tate

The importance of metrics maturity for evidence-driven teams

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Hypothesis and Testing

Podcast

Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Tom brings more than 20 years of enterprise sales, marketing and channel leadership experience to Logi Analytics. Previously, Tom served as vice president of EMEA at Jaspersoft, head of global OEM channel and resellers at Talend, and general manager Europe at Advise Technologies. Tom is a recognized thought leader in analytics and is widely known in the European analyst community. Tom holds a degree in International Marketing &amp; Languages from Dublin City University and the Technische Universität (Berlin, Germany).