Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management

How you can drive business impact as a product manager by Matt LeMay at #mtpcon London 2025

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Internal Product Management

When your product is not THE product by Emily Tate at #mtpcon London 2025

Product Management Conference

Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

Product-led growth

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Artificial Intelligence (AI) & Machine Learning (ML)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Attend #mtpcon Digital Americas – Convince Your Boss and Get the Cost Covered

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Product Discovery

Video

Product Discovery  — the secret sauce of great Agile

Purpose-driven Product by Bruce Haldane

Jase Clamp is a product consultant on a mission to see an Australian company in the top five global market cap companies. He believes the key to this is good product management. He serves on the Mind The Product team as Asia-Pacific Co-ordinator for ProductTank as well as consulting with startups on their product strategy and process.

Jase Clamp

Community Post

Hypothesis and Testing

Setting up research ops for customer discovery

Product Development Process

Tools for agile product teams by Gavan Moule

Product Management Process

The new cybernetics: systems thinking for the 21st century by Genevieve Bell

Driving commercial impact for product teams by Yi-Wei Ang

Data Driven Product Management

Data scaling for startups by Crystal Widjaja

Getting to a team-based approach to continuous discovery by Teresa Torres

#mtpcon Digital APAC Day 2 highlights

#mtpcon Digital APAC Day 1 highlights

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).