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Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

<p>Today, <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/mtpcon/digital/apac/" target="_blank" rel="noopener noreferrer">#mtpcon Digital APAC</a></span> got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions. Here&#8217;s what we learned throughout the day&#8230;</p>
<p>Kicking things off from Mind the product HQ in the UK meant that by 4.30 am our time we&#8217;d already caught up and chatted with people from Sri Lanka, New Zealand, the US, the UK, Dubai, Singapore, Japan, and done a little desk yoga to get in the zone. What did we learn? Coffee is key. Among other things.</p>
<p>Coffee and intros done and it was on to the main event!</p>
<h2><span style="font-weight: bold;">Visualise process through The Opportunity Solution Tree framework</span></h2>
<p>Product Discovery Coach<span style="font-weight: bold;"> </span><span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/ttorres" target="_blank" rel="noopener noreferrer">Teresa Torres</a></span> opened the conference with her keynote. She focused on developing a team approach to continuous discovery. &#8220;We need to make sure that our research activities are in service of driving our product outcome because our product outcome is how we&#8217;re going to create customer value in a way that also creates business,&#8221; Teresa said.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh5.googleusercontent.com/owXReBuUb5y5PeHiYoIomZV6a_Ghar2WYGJ5sjwqU-2bQ2AA1O20doTAxA-Aq8EjL9W2C2JvXhPd0xCKHolgfY3A9SQoFenAuK3DVClqHEpKpwgCGO-1ag0oI6k8d2-wGaJhJSsp" alt="" width="1600" height="891" /><figcaption class="wp-caption-text">Teresa Torres kicks off the conference with her keynote</figcaption></figure>
<p>She walked the audience through The Opportunity Solution Tree framework, a simple visual she created to help teams visualise their processes as they go through discovery.</p>
<h2><span style="font-weight: bold;">Product development is messy!</span></h2>
<p>The second keynote of the day was led by <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/themaninblue" target="_blank" rel="noopener noreferrer">Cameron Adam</a></span>, Co-Founder and Chief Product Officer at Canva. Cameron discussed the three stages of product development at a high growth technology company. “It&#8217;s a messy process that differs depending on who you are, where you are in a multitude of different contexts,” he says. There are a million ways to make a product. In his talk, he discussed the three key areas you need to solidify to develop yours.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh6.googleusercontent.com/_1uFT-vucHwdBWUHHf7o8CeC84vPwKtrbgBJ6KkUzNi-QC1t43FpsK95RRDT09y8XCSrSKFYc-LTig3zyBCE1ZP5AUlKRX9YI8pJFqJQdMh3dvL9uUL2XqzEErws6noSv3rYzYR6" alt="" width="1600" height="834" /><figcaption class="wp-caption-text">The second keynote of the day led by Cameron Adam</figcaption></figure>
<h2><span style="font-weight: bold;">Cybernetics should matter to us all</span></h2>
<p>In the closing keynote of the day, <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/feraldata" target="_blank" rel="noopener noreferrer">Genevieve Bell</a></span><span style="font-weight: bold;">, </span>Director of the 3A Institute (3Ai), discussed cybernetics and why it should matter to us all. She revealed why she thinks a cybernetic approach makes sense of the world that we live in, and how it might be useful for unlocking all sorts of values.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh6.googleusercontent.com/hVx6w_1GJiQ-xDMA_rkJtZ1BpQrlK31e8KPbo0wI2rZ-QoXDzDbH5Ym3_qZJQMGe2QAdRnzECD4CFtZ-8tDvFxuUyjGirkKrM_b3liWsjnelJxiyiLn7j6toKDcPuFOBKbl9HBlr" alt="" width="1600" height="875" /><figcaption class="wp-caption-text">Closing keynote of the day led by Genevieve Bell</figcaption></figure>
<p>&#8220;While it&#8217;s tempting to think about cybernetic systems as always needing to involve computing,&#8221; she said, &#8220;I&#8217;ve come to realise they don&#8217;t have come to realise they really are about this interplay between the technical, the ecological, and the human.&#8221;</p>
<h2><span style="font-weight: bold;">Understand your</span><span style="font-weight: bold;"> stakeholders&#8217; point of view</span></h2>
<p>Throughout the day, attendees joined breakout speaker sessions between the keynotes. These ranged from topics from creating engaging storytelling to being a rebel in product&#8230;</p>
<p>First up, Product Leadership Consultant <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/richmironov" target="_blank" rel="noopener noreferrer">Rich Mironov</a></span> explained that, as product managers, we&#8217;re always going to be faced with various stakeholder requests. There isn’t just one single metric that measures all possible choices.</p>
<p>&#8220;We as product folks have to understand and appreciate each of these groups&#8217; points of view. However, we don&#8217;t necessarily have to agree to do it right so we love them but we don&#8217;t necessarily say yes.&#8221;</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh3.googleusercontent.com/TQCzNo9W3yqZpDJ5FuMsJ1DlyPVMqmHp96451qstVvfwGC9MkZsWA9ICX2x2Bt4Jv2ZwDOyk0lU_V_SMlgmHU_cEp1qSSQu2JRrB3uNgrLT1lOjjVaHZcNTvlANzouEKlWhELhTo" alt="" width="1600" height="901" /><figcaption class="wp-caption-text">Richard Mironov discusses dealing with misaligned stakeholders</figcaption></figure>
<h2><span style="font-weight: bold;">When it comes to customer feedback, variety is key!</span></h2>
<p>UX Researcher <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/annaleeanda">Anna Lee </a></span><span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/annaleeanda">Anda</a></span><span style="font-weight: bold;">, </span>User Researcher at Zendesk Singapore, explained how incredibly important it is to conduct the right amount of research while remote. In her session, she showcased the critical methods needed to create and provide the right insights.</p>
<p>Anna explained how a variety of customer feedback is key. “You don’t just want your loudest customers. You want the quiet ones who may also have something important to say,” she says. Additionally, a mix of old and new customers can provide a balanced consumption of research.</p>
<p>“Everyone has a job to do, think about the different dynamics and look for the right reactions.” Show them a whiteboard, keep things interactive, and ensure that participants feel engaged and empowered to contribute.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh4.googleusercontent.com/C32s-v4wr_czIXoF7KLG2_ZCuhMdepKCr52GUIJdRHxjEsH2A1cevVbfSdywfo_JRX6rktot8wC8gzrM-mcSDqCDF30sCHZko9DjHjxPvsoHgJ8QwGDAYhlTOgBH06xsLS846jtW" alt="" width="1600" height="1017" /><figcaption class="wp-caption-text">Anna Lee Anda discusses different types of dynamics in remote user research</figcaption></figure>
<h2><span style="font-weight: bold;">Being Agile is made easier with the right tools</span></h2>
<p>In this sponsored Lucidspark session, senior solution engineer <span style="font-weight: bold;">Emily Keator</span> covered what it looks like to be a UX designer at an agile product organisation. Through the eyes of a UX designer named Anna, Emily showed our audience how a team can use a tool like Lucidspark.</p>
<p>One of the key features of using Lucidspark is the ability to create breakout boards. This can be executed before or during a session. While in the breakout sessions, you’re able to use the collaborative tools available.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh4.googleusercontent.com/8JlYtjVOuqe0SMpmsBYEipZt_CgePg5v5nx7naJ0efgfRJo_bOR0WFKWQqW0eYADDLwRurPAy75pZzHKoLABcLsJhkLL-vZlSzhbiXTo6hb9Qqnk6D-k1AZVPlznSeDkAkRUE2lU" alt="" width="1600" height="896" /><figcaption class="wp-caption-text">Emily Keator covers what it looks like to be a UX designer at an agile product organisation</figcaption></figure>
<h2><span style="font-weight: bold;">Storytelling — use it to inspire, invite, and engage</span></h2>
<p>Why bother with storytelling? In her interactive session, <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/yamininaidu_" target="_blank" rel="noopener noreferrer">Yamini Naidu</a></span>, author of <span style="font-style: italic; text-decoration: underline;"><a href="https://www.amazon.co.uk/Story-Mastery-supercharge-business-storytelling-ebook/dp/B07XVT4YLZ" target="_blank" rel="noopener noreferrer">Supercharge Results with Storytelling</a></span><span style="font-style: italic;"> </span>explained that it inspires, invites, and engages. “It helps stakeholders and customers to engage with the product as it brings a product or service to life,” she said.</p>
<p>She additionally explained the need for people to see a combination of data and narrative. “People need to see data, but it isn&#8217;t enough. If you have great data with a story then this is the most effective way to connect and engage,” Yamini said that for product teams to connect and engage people with storytelling, they must always look to tell stories with a purpose and a result in mind.</p>
<h2><span style="font-weight: bold;">Product Discovery </span><span style="font-weight: bold;">— it&#8217;s</span><span style="font-weight: bold;"> the secret sauce of great Agile</span></h2>
<p>Product Leadership Consultant <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/antzzzm" target="_blank" rel="noopener noreferrer">Anthony Marter</a></span> provided some insights into agile teams in his breakout session. Throughout the talk, he discussed the secrets to high performing and engaged teams.</p>
<p>He explained that the best and most effective teams are highly motivated. This motivation comes from a sense of purpose, autonomy, and a sense of mastery.</p>
<figure id="attachment_23711" aria-describedby="caption-attachment-23711" style="width: 1024px" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="wp-image-23711 size-large" src="//wp-content/uploads/2021/04/Screenshot-2021-04-14-at-10.51.47-1024x613.png" alt="" width="1024" height="613" srcset="/wp-content/uploads/2021/04/Screenshot-2021-04-14-at-10.51.47-1024x613.png 1024w, /wp-content/uploads/2021/04/Screenshot-2021-04-14-at-10.51.47-300x180.png 300w, /wp-content/uploads/2021/04/Screenshot-2021-04-14-at-10.51.47-768x460.png 768w, /wp-content/uploads/2021/04/Screenshot-2021-04-14-at-10.51.47.png 1144w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-23711" class="wp-caption-text">Anthony Marter provides the secret sauce of great Agile</figcaption></figure>
<h2><span style="font-weight: bold;">Your journey as a product manager is your journey &#8211; own it</span></h2>
<p>Head of Product at Gnobe, <span style="font-weight: bold; text-decoration: underline;"><a href="https://twitter.com/agilepal" target="_blank" rel="noopener noreferrer">Colin Pal</a></span>, shared his journey as a product manager and gave us some tips that he learned along the way. He explained that not everyone can or wants to be a rockstar. Understand the different types of product managers. Learn to work with them and help them succeed. &#8220;I value heart and grit over talent and skill&#8221;.</p>
<p>When you start believing the product management hype, you&#8217;ll learn the hard way. Colin says he did when he was at the top of his game. When push comes to shove, he said, &#8220;no one is indispensable&#8221;.</p>
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<li>
<p><figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://lh4.googleusercontent.com/zqVODrzwYpafOizmKQ3NDiBAgq47MZr5XKJQyUoArEG1VT8DiTL4v2NZvD52_bu1MDizlWqKpXnbvL28qXIyMRTbKcncnUaF62GKS1xuU_-HZ-t-idrlRXsY66WjSJni19zCMy5p" alt="" width="1600" height="891" /><figcaption class="wp-caption-text">Colin Pal shares his journey as a product manager</figcaption></figure></li>
</ul>
<h2><strong>There&#8217;s more to come tomorrow!</strong></h2>
<p>Thank you to everyone who joined us for day one and to our wonderful crew and sponsors for all of their support. More to come tomorrow! Find out what at <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/mtpcon/digital/apac/" target="_blank" rel="noopener noreferrer">mindtheproduct.com/digital/apac</a></span> and, if you’re a Mind the Product member, you’ll be able to access all of the incredible keynote talk and session videos this coming Friday (16th April) on your <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/membership/" target="_blank" rel="noopener noreferrer">membership dashboard</a></span>.</p>
<p>Not yet a member? <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/membership/compare" target="_blank" rel="noopener noreferrer">Join today!</a></span> Got membership with your #mtpcon Digital ticket? Activate your account today — instructions on how to access your new membership (if included with your event ticket) can be found in any email you receive about the event.</p>
<h2 style="text-align: center;">Sponsors</h2>
<p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh4.googleusercontent.com/z9kfQWqqVuGcTt_uJXm-j3E8lYHJRElFESx_I38cmyNEbLYIqZct5idllFVb9J9bE7dkpOGq5JHkikkOwKCUwhjnoi-_Cg2RHkFFfuvv9NgE2FxXt0lCi-Xs96sHGK03ufqLTXbF" alt="" width="940" height="229" /><img loading="lazy" decoding="async" class="aligncenter" src="https://lh6.googleusercontent.com/ThkXVINgss8oElJWeiJKuNYXynZ2W6vz4j8zlqy6hSMgzgmspxSDOHvhmWRcvedErMcqdQfpPOdUElaJv2rhQ_dfDQCdIygfNHf30pkNiXP_uauUMebiBkBa0QgPcAxw_XzzjcXB" alt="" width="437" height="230" /></p>
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#mtpcon Digital APAC Day 1 highlights

Imogen Schels

Louron Pratt

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