Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Metrics

Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Measuring the user experience by Tomer Sharon

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

#mtpcon

Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

Your ticket to product analytics expertise by Ross Walker and Matt Smith

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

MTP panel: How to define the metrics that matter

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Connor is the CEO of Desired Outcome Labs, a consulting firm focused on assisting clients build products that work. He espouses the adoption of an Impact Mindset, maximizing the effect features create to drive retention and organic growth. Through his experience at Microsoft, BetterUp, Twilio, and Deloitte, Connor is an experienced product builder and user researcher. Additionally, he is a frequent contributor to numerous publications and a keynote speaker.

Connor Joyce

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Creating metrics that matter

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Products on average retain 30% of customers after 3 months: Product benchmark findings

Average product sees users grow by 3% every month: Product benchmark findings

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Ben O’Donnell is a London-based Product Manager at Sainsbury's. He has a B.A. in English &amp; Philosophy and ran a hostel in Slovakia before becoming a PM. In his free time, Ben writes fiction and plays football with his five-a-side team. He strongly encourages any Product job seekers to reach out on LinkedIn, even if just to vent!

Ben O'Donnell

Build your very own metric tree

I’m a product Leader with 6+ years of experience in product management. I worked at Uber as a product manager responsible for launching Uber Fleet products globally. At Dunzo, a delivery app, I led the product launch and expansion team for a ride-sharing product, Dunzo Bike Taxi, in India. I’m currently leading the Platform and Data Engineering Product team at Carwow, an online marketplace for buying and selling cars in London, UK.

Jaskaran Sachdeva

Data

An approach to a data-driven product launch

Sigi Osagie helps organisations and individuals boost their workplace effectiveness and performance to achieve their business and career goals. He is the author of Sweet Stakeholder Love, as well as the highly acclaimed Procurement Mojo® and Career Dreams to Career Success. He can be contacted at www.sigiosagie.com.

Sigi Osagie

Mirror, mirror on the wall, how is product management performing?

Paula Stürmer has 8+ years of experience in product management working with SAAS B2B products, helping companies scale their businesses and launching new products from the ground up.

Paula Stürmer

Customer Acquisition

The 9 ugliest truths about NPS in B2B

Viggy Gadvi is a tenured product manager with over 10 years' worth of experience in software development, product and marketing. He has led multifaceted teams from across the board -- his latest position being Senior Growth Product Manager at Better where he oversees key metrics that are essential to growth and business success

Vignaraj Gadvi

How to identify your North Star Metric

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