Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

OKRs

Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Conference

Product Management Metrics and KPIs

User Experience (UX)

Measuring the user experience by Tomer Sharon

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Artificial Intelligence (AI) & Machine Learning (ML)

Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim

Video

Your ticket to product analytics expertise by Ross Walker and Matt Smith

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

MTP panel: How to define the metrics that matter

Viggy Gadvi is a tenured product manager with over 10 years' worth of experience in software development, product and marketing. He has led multifaceted teams from across the board -- his latest position being Senior Growth Product Manager at Better where he oversees key metrics that are essential to growth and business success

Vignaraj Gadvi

Community Post

Product Strategy

How to identify your North Star Metric

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Podcast

Setting up a product function from scratch – Maggie Crowley on The Product Experience

Sebastian Straube started his career as a consultant focusing on digital transformation and digital strategy. Then he was eager to actually execute the strategies and build real products. Thus, Sebastian became a product manager developing mainly eCommerce applications and innovative mobile apps. Building on that experience, Sebastian wanted to bring his passion for product development to other teams. Now he is a product management &amp; discovery coach at Accenture Business Agility and helps clients build empowered product teams that develop extraordinary products. His focus lies on product visioning, product strategy, and product discovery.

Sebastian Straube

Measuring the right North Star metric

SUNDAY REWIND: The only product metric that matters

Product Analytics

SUNDAY REWIND: Everything a product manager needs to know about analytics

When not to use a North Star – Maahir Shah on The Product Experience

Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. He is a serial entrepreneur and a veteran of New York City’s Silicon Alley. Jeremy co-founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013. He also co-founded MeetMoi, a pioneering location-based dating service for mobile sold to Match.com in 2014.

Jeremy Levy

3 High-level KPIs for product managers to track

Tim Ferguson is a product marketing manager of APIFuse. He specializes in writing about SaaS, marketing, technology, entrepreneurship, and education. When he is not writing and editing, he spends time learning more about content marketing and getting better at it.

Tim Fergurson

Metrics and KPIs every SaaS product manager should track

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Data Driven Product Management

SUNDAY REWIND: How can we build human-centred products

John Allen is a Director, Global SEO at RingCentral, a global UCaaS, VoIP, and CTI software provider. He has over 14 years of experience and an extensive background in building and optimizing digital marketing programs.