Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

OKRs

Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Conference

Product Management Metrics and KPIs

User Experience (UX)

Measuring the user experience by Tomer Sharon

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Artificial Intelligence (AI) & Machine Learning (ML)

Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim

Video

Your ticket to product analytics expertise by Ross Walker and Matt Smith

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

MTP panel: How to define the metrics that matter

John Allen is a Director, Global SEO at RingCentral, a global UCaaS, VoIP, and CTI software provider. He has over 14 years of experience and an extensive background in building and optimizing digital marketing programs.

John Allen

Community Post

Product Analytics

Essential KPIs for data-driven product managers

The dos and don'ts of product analytics

Emily brings nearly 15 years of product management experience to her role as Managing Director for Mind the Product. While she has worked across a variety of industries, she will always have a soft spot for the travel industry where she spent most of her early career building software for airlines and developing a leading consumer travel app, TripCase. Emily is passionate about the craft of product management and loves talking about new ways to make products people love.

Emily Tate

The importance of metrics maturity for evidence-driven teams

Bets, Boards, Missions and North Stars by John Cutler

Courtland brings more than 15 years of experience in Retail and Supply Chain blending process and technology. He feels equally at home developing vision, performing market analysis, working with design and development, and connecting with front line users and customers. While Product Management is what he does, he has a passion for unlocking potential in others. He is not just a product manager, but is also a product husband and product father.

Courtland Halbrook

Product Management Process

Product Accountability – Appraise Products Like a Manager

Business Strategy

Enterprise Product Management

How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

Frameworks

Key Experience Indicators for Product Managers by Tomer Sharon

Dan is a product manager at Rakuten, where he helps companies make more data-driven marketing decisions. With a deep interest in the intersection of business and technology, Dan wants to create scalable products that make consumers’ everyday lives fundamentally better.

Dan Waldron

Product Development Process

How to Focus on the Product Ideas That Matter

Strategy Lead at <a href="https://red-badger.com/">Red Badger</a>. 
As Strategy Lead I help clients to define winning value propositions that focus on delivering customer value. With over 10 years' experience in product management I've managed a number of large-scale products for FTSE 100 organisations across retail, publishing, job board and gaming sectors.
Founded in 2010, Red Badger bring together the best in strategic services, customer experience and technical delivery using lean and agile processes. We help large organisations improve their speed to market whilst focusing on delivering value to their customers. We work with our clients to understand their problems and validate ideas in order to build new digital products or make significant improvements to existing ones.

Andy Wicks

Product Management Skills

How to Master Innovation (without the) Labs

Rob Boyett is Product Design Director at Idean UK (formerly Adaptive Lab). He's been working in digital product for over a decade, predominantly in the mobile space pre and post the smartphone revolution. His work spans across a wide set of sectors, including technology, fitness, cultural institutions, hospitality, home delivery and finance. Rob helped Sony Ericsson, The British Museum, Fitness First, Magic Leap design, build and ship great digital products. He also led the team that won the British Journalism Innovation of the year award for the iOS app Guardian Witness.

Rob Boyett

Data Driven Product Management

Product Design

How to fix Your Product Goals for Better Human Outcomes

Alexandre is a Product Manager and Growth Manager, working at Frontier. Frontier designs products and services for distributed and agile organisations: Crystal.work, Straw.work, Yolocracy.org.

Alexandre Gabadou

Why Data is key in Building a Company That Learns

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