LATEST POSTS

A product manager's guide to customer development

BY Eira Hayward on September 6, 2021 for Prioritised Members

The Customer Development framework was developed by Steve Blank as part of the Lean Startup methodology. But what is it? Who’s involved and what are the secrets to success? We spoke to Steve himself to find out. Discover the answers to these questions and some simple dos and don’ts. In brief Customer development uses many […] Read more »

Connecting to your customers in a remote world by Anna Lee Anda

BY Andres Phillips on August 6, 2021

With pandemics, limited budgets, and tight timelines, it’s even more important to do research in a scalable and safe way. In this  #mtpcon Digital APAC session, Anna Lee Anda, User Researcher at Zendesk, covers practical tips and lessons learned to help you and your team start conducting valuable research immediately. Anna uses the session to cover […] Read more »

Do Things That Don't Scale by Colleen Graneto

BY Eira Hayward on March 1, 2021

In this talk to ProductTank Cardiff, Colleen Graneto, a product manager at Airbnb, looks at learning and doing things that don’t scale. Colleen starts with a quote from Airbnb founder Brian Chesky: “At Y-Combinator we were challenged to do things that don’t scale – to start with the perfect experience for one person, then work […] Read more »

How do you Build a Qualitative Data Lake?

BY Rosemary King on September 15, 2020

How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years […] Read more »

Obviously Awesome: Positioning Your Product - April Dunford on The Product Experience

BY The Product Experience on September 2, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade […] Read more »

Unpacking Fintech Product Management - User Mindsets and Regulatory Requirements

BY Ram Alagianambi on August 14, 2020

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” If the answer to any of the above questions is “yes,” this article will […] Read more »

Here Be Dragons - Product and Discovery, by Randy Silver

BY Andres Phillips on August 7, 2020

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key […] Read more »

4 Ways to Level-up your Product Strategy

BY Sophie Harpur on July 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the […] Read more »

Using Data to Build a Brand, by Abba Newberry

BY Andres Phillips on July 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data […] Read more »

Qualitative Intelligence by Mitchell Gillespie

BY Andres Phillips on July 6, 2020

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just […] Read more »