Strategy Lead at Red Badger. As Strategy Lead I help clients to define winning value propositions that focus on delivering customer value. With over 10 years' experience in product management I've managed a number of large-scale products for FTSE 100 organisations across retail, publishing, job board and gaming sectors. Founded in 2010, Red Badger bring together the best in strategic services, customer experience and technical delivery using lean and agile processes. We help large organisations improve their speed to market whilst focusing on delivering value to their customers. We work with our clients to understand their problems and validate ideas in order to build new digital products or make significant improvements to existing ones.