Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Video

Product Management Conference

Artificial Intelligence (AI) & Machine Learning (ML)

From first click to Aha: How AI is rewriting user onboarding - Nichole Mace at INDUSTRY 2025 (Pendo)

Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Building Product Teams

Breaking down misconceptions to create healthier teams by Adrian Howard

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

San Francisco

Modern-day leadership by Janice Fraser

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Launch

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.

Annie Witcombe

Product Management

Product Management Skills

Tales from the Marketplace by Ivan Gadeschi

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Minimum Viable Product

Maximum Possible Products by Sally Foote

High-performing Teams by Richard Banfield

Product Design

Product Development Process

Get Comfortable Breaking Your Product by Rik Higham

What is it Like to Hold Google in Your Hand? by Ivy Ross

Marieke is the founder and leader of UserTesting’s Product Insights Team, overseeing the company’s Data Science and UX Research efforts. She has spent over 10 years helping companies grow through human-centered design. Formerly a consultant at Nielsen Norman Group, she’s trained thousands of professionals on the value of gaining a deep customer understanding.

Marieke McCloskey

Data Driven Product Management

Hypothesis and Testing

Product Research

Product Strategy

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Megan is a Senior Product Manager with a background in advertising. She is currently working on audience and data products for global advertising agencies and their clients. As a Speaker Curator for ProductTank SF, Megan finds, interviews and hosts speakers at San Francisco ProductTank events. Megan believes in continued learning and emphasizes the importance of connecting with the product community.

Megan Hart (Conlin)

Product experimentation pitfalls and how to avoid them by Jon Noronha

Petra Wille is an independent product management consultant and product discovery coach. She loves to help her customers build products and teams from scratch. Alongside her freelance work, Petra co-organizes and curates MTP Engage Hamburg and is always waiting for some windy days: she's a huge kite-surfing enthusiast.

Petra Wille

Diversity and Inclusion

The World is Colorful, so why Shouldn't our Users be? by Mirja Bester

Adam is the Co-founder of Rove, a B2B SaaS business transforming international trade for consumer brands. With over 15 years of experience in Product Management, he specialises in shaping product strategies and scaling teams to deliver impactful results. As a Fractional CPO and Advisor, Adam works with businesses to unlock growth through strong product leadership and emerging technologies. A Mind the Product trainer for the past 7 years, he has coached product leaders and managers across the UK, Europe, and the US, helping product people build products customers love.

Adam Warburton

Why commitment culture wins by Damian Hughes

Giorgia Gabrielli is Senior Product Manager at DieProduktMacher in Munich, a consultancy for digital products. She worked for different clients in the Product Discovery stage and as interim product manager for AutoScout24 carrying new agile processes on and integrating them with daily innovation iterations. She is currently owner of a machine learning-driven product in the EdTech field.

Giorgia Gabrielli

Product Discovery

Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

What is MTP Engage Manchester, and why Should I Attend?

Director of Growth Product at BairesDev. Coach and trainer on the side to product managers and founders. Angel Investor.

Jayson Robinson

Business Strategy

Who is “the Customer?” by Luke Taylor

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