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Mind the Product

Product Management

Three world-class product speakers to look forward to at INDUSTRY

Guest Post

What I learned from building products in Africa

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why self-care is your secret weapon as a product manager

What if pricing was your best feature?

Navigating the workplace as a young product manager

Klarna goes on recruitment drive after ditching AI-first policy

How Stack Overflow is competing with AI – Jody Bailey (CPTO, Stack Overflow)

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

Director of Digital

James Gadsby Peet

<p>Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager <a href="https://twitter.com/rikhigham" target="_blank" rel="noopener">Rik Higham</a> looks at how experimentation can be a strategic capability for an organisation.</p>
<p>First you should change your approach to failure &#8211; rather than look at failure as from something that didn’t work, consider that you’ve only failed if you failed to learn. The vast majority of experiments don’t affect metrics positively &#8211; but each one takes you closer to an eventual solution.</p>
<h3>Children Don’t Worry About Being Wrong</h3>
<p>Young children don’t get embarrassed if they get something wrong. As we grow up, however, we become more conservative and worry more about what people think. It is a product manager’s role to embrace the uncertainty that comes from failure so we can continue to improve our products.</p>
<h3>Break Things Mindfully</h3>
<p>You don’t want your experiments to create chaos. You want to create a system to explore how to get to your vision through testing your riskiest assumptions, so you should frame your thinking as a hypothesis. In short, you need to ask the right questions in the right way.</p>
<h3>Good Product Managers are Curious</h3>
<p>While product managers might not be specialists, good ones usually want to find out about the world around them. This might be their users, the world or their products. We all have the capacity to ask insightful questions, and a product manager’s role is to create an environment where the right questions can be asked without fear of failure or criticism.</p>
<h3>Your Hypotheses Must be Based on Insights, Testable and Falsifiable</h3>
<p>If we’re unable to prove that our tests are incorrect, then we can’t work out the cause and effect. We need to design our hypotheses so that the false situation can be found easily. Below is a structure that does this:</p>
<blockquote><p>Based on [quant / qual insight,] we predict that [product change] will cause [impact]</p></blockquote>
<p>By using this structure to our hypotheses we can base our tests on particular pieces of information and work out what is actually going on. We have a better chance of asking the right question in the right way.</p>
<h3>Hypotheses Aren’t Good Enough by Themselves</h3>
<p>No matter how good our experiments are, if we don’t consider the human aspect then they can become invalidated. The designers of any system are going to have a heavy confirmation bias to prove their ideas correct. They can even use an approach called HARKing &#8211; Hypothesising After the Results are Known &#8211; to redesign experiments once they have seen what happens in the real world…</p>
<h3>Enthusiastic Scepticism for the win</h3>
<p>In order to work out will work more quickly, you need to embrace the approach of proving yourself wrong. Focus on a single metric that’s important to your product and test using it over and over again. Hold yourself and your team accountable to finding out what affects it and what doesn’t.</p>
<h3>Experiments Don’t Have to be big Feature Bets</h3>
<p>Copy is one of the most important things to test for Skyscanner. By making simple text changes such as changing &#8220;Book&#8221; to &#8220;Select&#8221;, Skyscanner has seen double-digit improvements in conversion. These smaller iterations can make big differences when combined.</p>
<p>Design like you’re right, test like you’re wrong.</p>
<p>Find out more at <a href="http://www.experimentationhub.com/" target="_blank" rel="noopener">http://www.experimentationhub.com/</a></p>


core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Get Comfortable Breaking Your Product by Rik Higham

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