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Product Analytics

Data is one of the most powerful tools in a product manager’s toolkit. Product analytics helps you understand what users are doing, measure what’s working, and uncover opportunities to improve. In this section, you’ll find guidance on building a strong analytics practice, using data to shape strategy, and making more informed product decisions.

Strategies for developing data products with Sisense

Product analytics vs embedded analytics – why you need both with Insightssoftware

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Placing product bets on your roadmap by Indicative

When A/B Tests Aren't Enough, By Scott Castle

Growth Hacking for Product Managers by Chris Long

How can we Build Human-Centred Products by Kim Goodwin

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