The theme of October’s ProductTank was, Every Product is a Service Waiting to Happen.
In this video, Paul Landau addresses how a product can influence activity, nutrition, and lifestyle. Paul is the CEO and Founder of Fitbug, which he formed 2004, and 9 years on delivers a range of wellness solutions through a platform to various clients.
At ProductTank, he shared his insights into how designing the right product can change the behaviour of the consumer, motivate and challenge mindsets, and help people live a healthier lifestyle without dramatically having to change their lives.
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