As the Flax & Teal Product Lead, Emma helps organisations understand their big problems, and through user centred design practices and a product mindset, create innovative solutions. She has close to 20 years experience across startups and large enterprises in eCommerce (Tesco and Marks & Spencer), insurance (Allstate), retail (ShopKeep) and consultancy. This has included a number of digital transformation programmes, and the creation of an Innovation Lab. Most recently she was a coach on the Catalyst Co-Founders programme.
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