LATEST POSTS

Gibson Biddle - Wicked Hard Decisions at Netflix

BY Tremis Skeete on August 22, 2017

Gibson Biddle has worked in product at several entertainment companies, such as Netflix, Mattel, and EA, as well as educational companies such as Chegg and The Learning Company. In his presentation, he discusses “wicked hard” decision-making and how it is a practiced art, and can be very easy with practice. He discusses all of these […]

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Getting Design Agencies and Engineering Teams to Work Together

BY Jessica Hall on August 2, 2017

Someone I know is about to kick off a big project with separate companies managing the design and development. I’m sorry to say I’ve seen this arrangement fail far more than I’ve seen it succeed because I’ve been the one called in to fix it. Design agencies and engineering teams are filled with talented and […]

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Using Outsourcing to Launch and Scale Your Product Faster

BY Victor Purolnik on July 10, 2017

Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? […]

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Keeping Your Stakeholder Relationships in CREDiT

BY julia whitney on May 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed […]

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Building a Realistic Revenue Projection for a New Product

BY Christian Bonilla on May 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […]

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Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

BY Madeleine Want on April 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Seven Things you can Learn From WeChat Product Development

BY Casper Sermsuksan on April 20, 2017

We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example. We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, […]

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Building a Product Startup Within an Agency

BY Kieran Forde on April 19, 2017

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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