LATEST POSTS

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021 for Prioritised Members

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to […] Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021 for Prioritised Members

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read […] Read more »

Product Research Rules: Free chapter

BY C. Todd Lombardo on June 15, 2021

As product people, we know we’re not the customer. We also know the importance of doing product research to get to know our real customers, to figure out their problems, and how they react to the solutions we might provide. In our book, Product Research Rules, we explain how your entire team can conduct effective […] Read more »

Product Research Rules - C. Todd Lombardo & Aras Bilgen on The Product Experience

BY The Product Experience on November 18, 2020

It’s been drilled into our heads time and time again – as product people, we know that we are not the customer.  What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive and prioritise them, and how they react to the solutions we […] Read more »

Creating Solutions for COVID-19 Frontliners - a Case Study

BY Satyavati Kharde on April 26, 2020

  In Part 2 of our Coping Through COVID series, we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. Overview COVID-19 caused by the SARS-CoV-2 virus has brought everyday life to a halt all around the world. In mid-March, […] Read more »

Product Research Rules by C Todd Lombardo

BY James Gadsby Peet on November 15, 2019 for Prioritised Members

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of […] Read more »