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B2B product management

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A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

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<p><img loading="lazy" decoding="async" class="size-medium wp-image-22116 alignright" src="//wp-content/uploads/2020/11/C-Todd-and-Aras-Image-300x260.jpg" alt="C Todd and Aras Bilgen Image" width="300" height="260" srcset="/wp-content/uploads/2020/11/C-Todd-and-Aras-Image-300x260.jpg 300w, /wp-content/uploads/2020/11/C-Todd-and-Aras-Image.jpg 491w" sizes="(max-width: 300px) 100vw, 300px" />It&#8217;s been drilled into our heads time and time again &#8211; as product people, we know that we are not the customer.  What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive and prioritise them, and how they react to the solutions we might provide. The theory is easy &#8211; but how do we do it? That&#8217;s the question that Aras Bilgen and C Todd Lombardo cover in their new book, <em><a href="https://www.amazon.co.uk/Product-Research-Rules-Foundational-Accelerated/dp/1492049476" target="_blank" rel="noopener noreferrer">Product Research Rules</a></em> &#8211; and what we chatted to them about in this week&#8217;s episode.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="https://amplitude.com/mtp" target="_blank" rel="noopener noreferrer"><em>Amplitude</em></a>, l</span><span style="font-size: 1rem;">isten to learn about:</span></p>
<ul>
<li>Product research</li>
<li>Using data effectively from the start</li>
<li>The difference between market research, user research, and analytics</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>I think it’s hard to have true unbiased data &#8211; I think all data is biased to some degree. So part of it is admitting that and understanding that, and doing your best to identify where the bias might be upfront, and finding ways to mitigate that.<span class="Apple-converted-space"> </span></p>
<p><span class="Apple-converted-space"><em>(C.Todd Lombardo)</em></span></p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow C. Todd on <a href="https://twitter.com/iamctodd" target="_blank" rel="noopener noreferrer">Twitter</a>, <a href="https://www.linkedin.com/in/ctoddlombardo/" target="_blank" rel="noopener noreferrer">LinkedIn</a> and his <a href="http://ctodd.com" target="_blank" rel="noopener noreferrer">Website</a></li>
<li>Follow Aras on <a href="https://twitter.com/arasb" target="_blank" rel="noopener noreferrer">Twitter</a>, <a href="https://www.linkedin.com/in/arasbilgen/" target="_blank" rel="noopener noreferrer">LinkedIn</a> and his <a href="http://www.arasbilgen.com" target="_blank" rel="noopener noreferrer">Website</a></li>
<li>Buy their new book <em><a href="https://www.amazon.co.uk/Product-Research-Rules-Foundational-Accelerated/dp/1492049476" target="_blank" rel="noopener noreferrer">Product Research Rules</a></em></li>
<li>Understanding <a href="https://towardsdatascience.com/survey-d4f168791e57" target="_blank" rel="noopener noreferrer">data bias</a> (article)</li>
<li>Understanding the difference betweeen <a href="https://medium.com/reassemble/market-research-vs-user-research-are-they-the-same-3ec59dec637f" target="_blank" rel="noopener noreferrer">Market Research Vs User Research</a> (article)</li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
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Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Product Research Rules – C. Todd Lombardo & Aras Bilgen on The Product Experience

Product Research Rules – C. Todd Lombardo & Aras Bilgen on The Product Experience

The Product Experience

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