Data driven products

In this 2016 Product Tank talk, Emer Kirrane, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics. Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used. She looks Read more »

In this week’s podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. Read more »

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important. We also look at how you can use data to make better roadmap decisions and how data can help with stakeholder management. The Read more »

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some Read more »

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. Read more »

 Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain Read more »

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? Read more »

In 2020, we had to brush up on our skills. Building quickly and testing with users is key to many product people, but this year demanded a new approach when we couldn’t do our work in person. With that in mind, we’re revisiting our chat with Cookpad’s Head of Product for Premium Services, Philip Pantelides, Read more »

It’s been drilled into our heads time and time again – as product people, we know that we are not the customer.  What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive and prioritise them, and how they react to the solutions we Read more »