LATEST POSTS

SUNDAY REWIND: Why product managers should not be data-driven by Jens-Fabian Goetzmann

BY Eira Hayward on February 11, 2024

This week’s Sunday Rewind is a talk on why product managers should not be data-driven by Jens-Fabian Goetzmann from #mtpcon London 2022. Read more »

The future of product management in the age of AI

BY Ravi Jadhav on October 24, 2023

How the integration of AI into product management promises data-driven insights and intelligent decision-making, setting the stage for an era marked by both ingenuity and intuition. Read more »

The analytics alchemy : Transforming product through data

BY Ishita Choudhary on October 3, 2023

With data the driving force behind the decision-making and sustainable development of a product, all product managers need to be data savvy. Ishita Choudary provides an introduction Read more »

SUNDAY REWIND: Data-driven blunders and how to avoid them

BY Eira Hayward on July 30, 2023

How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more »

Understanding AI-based data and insights led digital product management

BY Varun Kulkarni on July 7, 2023

A look at the importance of incorporating AI-based approaches into product management practice, plus some suggested frameworks and examples of use cases Read more »

SUNDAY REWIND: Analytics is not just from Christmas

BY Eira Hayward on December 18, 2022

In this 2016 Product Tank talk, Emer Kirrane, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics. Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used. She looks Read more »

Evidence-based product decisions (Part 2 of 2) - Itamar Gilad on The Product Experience

BY The Product Experience on August 10, 2022

In this week’s podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. Read more »

Data management: store and share

BY Eira Hayward on August 8, 2022

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important. We also look at how you can use data to make better roadmap decisions and how data can help with stakeholder management. The Read more »

User insights for product decisions by Cris Valerio

BY Andres Phillips on May 16, 2022

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »

Experimentation for product teams: Part 1

BY Eira Hayward on March 21, 2022

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some Read more »